Planning products to consumers must first understand.doc

 PAGE \* MERGEFORMAT 11 Planning products to consumers must first understand The success of a medical health care products, not just a concept of success, a plan’s success, more importantly, is the pre-market research success. Market research is the basis for planning, like the military intelligence agency, only a real understanding, grasp the opponent’s case can be worked out to defeat the opponent’s ideas in Art of War says: ‘know ourselves and our ever-victorious. ‘To say that is this point. Everyone understands the logic of which may be true, few can do in history, like Zhuge Liang, Zhang Liang-style ‘strategizing among the run-off a thousand miles away’ in Several people again. Therefore, planning a product must first understand the consumers, it is necessary to do the pre-market research. First, how to do market research There are many companies or individuals in the planning of new products to market before the most professional market research company commissioned to investigate. Of course, this approach is not inappropriate. Products to market should be based on market research, and only come out only after the results of research to give you more accurate positioning of products and as soon as practicable mode of operation. Market research is the most important, but the problem most places are here, finally led to the failure of the whole planning case, so that the chess wrong market research, product planning, promotion will be round loser. So, in the end how to do market research? A, do not believe in market research firm. Eaten more than a business loss in this area, shining white flowers out of silver, changing back is a pile of garbage, the last is哑巴吃黄连有苦说不出 . Detailed data actually looks like there’s fake; cursory, perfunctory are the; questionnaire filled out by their own people indiscriminately with them; Even worse, some market research firms with the investigation alone does not investigate subjective imagination, behind closed doors