Planning the basic method of marketing programs (on).doc

 PAGE \* MERGEFORMAT 13 Planning the basic method of marketing programs (on) Virgin Atlantic ticket prices by a buffet-style service experiential marketing program launched to promote the brand image, YouTube by prize activities (carried out jointly with the iphone site business promotion, Mengniu’s entertainment (draft, the dream academy marketing approaches ... ... marketing the product, goals, their own resources and the ever-changing market environment different. but since all marketing, positioning target market, product (service, business model and brand as the carrier, with a distinct goal is for all timeliness Marketing always changing one of the same point, so the market will promote the formation of the basic planning methods. Marketing program implementation First, the clear alternative marketing programs, “the planning dimension”, according to its specific resources and marketing objectives select the appropriate combination of dimensions to form the basic framework of marketing programs, and secondly, under the framework of a clear specific planning the implementation of the program content, and then to marketing as the core, the important person in charge of relevant departments (eg: finance, production, research and development, logistics, general manager, corporate arrangements according to their participation in the program to conduct a feasibility analysis, based on consensus necessary to modify the program to determine the final plan, the final preparation of the implementation plan, organize, execute, and assess the effects of feedback. Emphasize that, because of the urgency of the time, companies can conduct a feasibility analysis on the formal program of simplification, such as reducing the personnel involved in the analysis, but this process is not omitted. Because marketing is the marketing planning program strategic planning, the preparation of the next implementation plan is tactical marketing plans, strategies, tactical mistake