Plasma stand up to see Chinese faces.doc

 PAGE \* MERGEFORMAT 5 Plasma stand up to see Chinese faces Simmering recent global color TV industry: the one hand, Changhong, Panasonic plans to open plasma technology to fight a LCD TV in the market, a strong offensive; the other hand, LG Electronics announced volume production in the third quarter, a 32-inch plasma TV. We can see that, with the plasma TV to the small screen size of the penetration and that China is the world’s plasma TV industry’s most important pivot, that is the world’s fate is China’s plasma TV. Color TV industry in the development process, in fact, including product technologies, including the cost of the comprehensive advantages of the evolutionary process, when a new product of the comprehensive advantages over the original product, which is expected to become mainstream, and color TV, rear projection TVs, flat panel TVs have followed the evolution of such a process. Plasma TV is 60 years the Americans invented until the 90’s only Korean and Japanese companies to market, but because of the cost of high degree of market has been very low, until today has not changed the situation. In the Chinese market because of public opinion-oriented, most consumers there are not as good as LCD TV, plasma TV consumer attitudes, which gives is in the industrialization of dealing a blow to the plasma TV. In fact, plasma and LCD market conditions in China, the most critical reason is that the decision by their technical characteristics, that is, specifications and price a true reflection of the screen. Overall it appears that more than 40-inch big screen, plasma technology, the price a comprehensive advantages are obvious; 40-inch below the clear edge is the liquid crystal. This indicates that a product is not a single technology, market acceptance and, more importantly, the acceptance of an economy that is the price accepted. When the LCD product line a few inches from the ten-inch to 50 appear, it is actually the price system from low-price to hi