Playing the Olympic card setting off a new wave of sports marketing.doc

 PAGE \* MERGEFORMAT 23 Playing the Olympic card setting off a new wave of sports marketing With the 2008 Beijing Olympic Marketing Plan was the start of Chinese enterprises will be set off by the Olympics to enhance brand awareness, expand the international market began to boom ... ... the Olympic Games is an image of confrontation, and then evolved into ‘faster, higher, stronger ‘fighting spirit, to the later is a peaceful landscape, the athletes so many countries around the world at this moment put down the barriers, prejudices and even war, to achieve a dream of pursuing the ideal. Even the business Olympics, this image can not deviate from the International Olympic Committee Marketing Commission has a complete set of system to ensure TOP sponsors to reach this point. Once added to the ‘international elite club’, for individual enterprises, especially Chinese enterprises, is a tremendous boost, is equivalent to embark on an awareness and the change was a quick way. The past 20 years, TOP has been those who occupy the world’s top brands, Chinese companies have been neither the courage nor the opportunity to participate in the competition. This has always supported the cause of sports associations and public corporations, has become an ideal in its development and pursuit. Now, for the associations who have achieved the dream, TOP program is not only the brand, international play a role, but also a defensive measure, at least for other brands of similar products in the Olympic intellectual property protection within the association will not be constitutes a more potential threat. Many of the world-renowned brands have lasting bonds with the sport and the achievements of his own dreams. Brand run-up TOP with the history as compared to a world-renowned enterprises, Lenovo this come to the fore, becoming the first Chinese TOP, it appears that some ‘surprises’, but further into the association, will feel should be within reason. As the International Olympic