Position clear so that health-care wine market looks really beautiful!.doc

 PAGE \* MERGEFORMAT 10 Position clear so that health-care wine market ‘looks really beautiful’! Ries and Trout had a summary of product positioning for example. Stolichnaya vodka brand advertising copy is written like this: ‘The vast majority of the U.S. vodka, seem manufactured in Russia. ‘ ‘Samovar brand manufactured in Pennsylvania Scandinavian Lee; Smirnoff brand in Hong pinch Hartford Connecticut manufacturing; Wolfschmidt brand manufactured in Indiana Fort Lawrence. ‘ ‘Stolichnaya vodka brand distinctive, it is manufactured in Russia. ‘ That the advertisements, Stolichnaya brand vodka sales began to increase speed. Face numerous Rulangsihu opponent, if the product lack of accurate positioning, its core interests can not be conveyed to the target consumer group, it would be difficult, causing a chain stimulating effect on the market. Particularly health liquor products allowed the positioning is that many products in the market have suffered setbacks so dark and quiet without a trace, silent kills. In just a few years, health-care wine market has a 30% growth rate of moments big and small wineries sought after the gun smoke. Human sea tactics, propaganda tactics everywhere. Health wine at once full of the terminal, it is dazzling. Even Maotai, Wuliangye regarded such a giant tentacles of this market, looks beautiful wine market has been given a lot of health-care business intoxication. However, for fast-growing wine market in health care, in fact, is nothing but an illusion of a number of businessmen ripening boom market. Although the five-year period, indeed the Chinese Jin wine, deer, turtles and other Coconut Island, well-known brands. However, for a mature market, with only these few successful brand is clearly not enough. Even at this stage what is meant by health wine? Why is health wine to drink? Health wine to the people what role? The easiest-based information at this stage of the majority of consumers were still puzzled. When speed was