Portuguese Wine trend prediction 2008.doc

 PAGE \* MERGEFORMAT 17 Portuguese Wine trend prediction 2008 Cost advantage: usher in golden years of the Portuguese wine Soaring prices of staple foods in the world in 2007, soaring 112% the price of wheat, and corn surged 47%, compared with a year earlier, in January 2008 the international market of wheat, corn, soybeans, rice prices increased by 98.2%, 24.6%, 79.1%, 20.2%. With rising costs in 2008 will be further troubled with grain as raw material for wine, rice wine and beer industry. Though suffering from the global nature of wine vineyards cut, but the oversupply still exists, the appropriate prices in a reasonable range, enough to cause a substantial rise in production costs. Compared with white wine and rice wine, raw materials fluctuations will not affect production, and its wine industry, the cost advantage of the continuing rise in global food against the backdrop of apparent. This is for the wine industry to further expand the scale of expansion of consumer groups and market consumption and create an excellent opportunity. The general trend: how to cost-advantage into the price advantage and brand advantages, wine in 2008, has yet to be learning; the same golden years, what are advantages of companies and brands can be worth looking forward to a winning situation. Imported wines: Further squeeze of domestic wine market share 2007, wine imports have been large-scale entry reveals the enormous pressure of home-made wine. Custer, gold butterflies, and other brands of leaps and bounds, no doubt imported wine to continue to expand its market share increased confidence. With the strategy of foreign wine imports change, foreign-invested enterprises began to enter the domestic distribution channels. Data show that foreign-invested enterprises imported wines, rapid growth in 2007 through the ports in Guangdong imported 2.371 million liters of wine, an increase of up to 29.4 times the ports in Guangdong imported wines accounted for by the amount of 1