PRs charm.doc

 PAGE \* MERGEFORMAT 6 PR’s charm Compared with the Western developed countries, China’s public relations practice really lagging behind the technology, and the reasons for this backwardness, it is an acute shortage of professional public relations personnel. Needless to say, the past 20 years, public relations reason for the poor performance of China’s development, and the quality of public relations practitioners have a great relationship. Excellent public relations practitioners, in addition to possess basic knowledge, should also be familiar with the laws of human nature, master communication technologies, or even good at analyzing and grasping the operation of public opinion and innovative awareness and ability to innovate top talent. This course is a rare talent, nor Only in this way, it is particularly valuable. Of course, they work to bring about efficiency and effectiveness of business will be very considerable. The early 90s, Holiday Group in the Yangtze River upper reaches of a four-star hotel has just opened in the near future, public relations manager jobs straight out of the two young beautiful young lady, the third term is the German CEOs personally selected a more than 30-year-old of women managers. Prior to arrival, the women managers with ‘PR’ in the words children have not heard of it. Emergency situations, could not help with outreach to the people, in the end what to do public relations. No one gave her a detailed explanation - from Hong Kong, Deputy Director said was ‘PR Well, does not depend on the thigh is to rely on the brain’; German general manager who has no such explanation, but told her office the first week of She had to come up with 8 in ‘things’, in the local hand in eight friends from the media. The results have a college teacher qualifications to invite the manageress came up with a local journalist associations and hotel white-collar workers engaged in a football match this one ‘thing’, at once paid for the hotel down a fa