Precision Marketing- rum Merchants 降龙十八掌 .doc

 PAGE \* MERGEFORMAT 14 Precision Marketing: rum Merchants ‘降龙十八掌 ‘ Autumn in October, this year’s fall rum will be opened in Zhengzhou. Rum from the founding date, because of its scale, the number of the masses, advertising overwhelming, and the Chinese sugar amp;amp; distilling the influence of the food industry the large, known as the ‘best in the world will be’. Recent years, however, an indisputable fact that the rum of the investment function is gradually weakening, is increasingly being considered human industry ‘tasteless’. However, in recent years by the author’s observations on the rum, rum’s function is being weakened trend, but their role is not that he did not. For example, Ya-off in Shenyang in 2003, turned out on the rum, rum in 2005 meters by the success of the layout of the old man the whole country, in 2007 the results of Daly beverage investment ... ... case is to illustrate that the rum is not the only function of weakening factors, primarily enterprises to participate in rum before they are made of rum’s investment strategy for accurate guidance. I comb through the years and concluded the precision of Marketing From .com rum Merchants ‘降龙十八掌 ‘ for you reference and the exchange of the industry elite. First, advance preparation 1. Precision Custom enterprises to participate in the theme of rum Rum is a national event for merchants, businesses established to participate in rum, the purpose must first be clear: is the promotion? Is the ingenuity? Is entered into a contract? Is communication clients? Is to promote the new product? Is a gathering of old customers, meet new clients? ... ... With the purpose and objectives of the enterprise is required to accurately develop the theme of participants, what kind of theme for a company’s core philosophy with the customer concept, suitable for corporate and consumer product concept idea? The theme of developing accurate business strategy, the core of participants is to show the central idea of a