Precision Marketing- targeting customer segments.doc

 PAGE \* MERGEFORMAT 13 Precision Marketing: targeting customer segments Want to smooth the hair with ‘Rejoice’, would like to get rid of dandruff can use ‘Head amp;amp; Shoulders’, would like to give the hair by increasing the nutrient use ‘Pantene’, like professional salon use ‘Sassoon’ - alone in aquatic products from shampoo, Procter amp;amp; Gamble on the breakdown of a number of world-renowned brands to occupy different markets. Short period of fifteen years in China, Procter amp;amp; Gamble has been in China, daily chemical industry accounted for half of its siege of the strong development momentum swept Walled people disapproving glances. Procter amp;amp; Gamble on the market segmentation strategy and multi-brand marketing strategy for these two weapons, not killing an opponent to the innumerable feathers, but also allow the market an excellent marketing strategy insight powerful. In an increasingly homogeneous product market competition is increasingly fierce immediate, effective market segmentation is not only inevitable but also necessary: enterprise resource limited nature of the decision of the companies or products that only target specific markets, the most effective way to play the greatest competitive advantage. Coca-Cola to the target market locked in the success of first-tier cities, while the very Wahaha cola focus on a broad rural market, to avoid a positive impact on Coca-Cola, also achieved impressive results. The purpose of market segmentation is the enterprise can focus on targeting the core of the target audience, the effective implementation of marketing purposes. Through market segmentation, on the one hand can be more accurately find the difference between consumer demand and needs are met at a higher, better identify and seize market opportunities, avoid risk, on the other hand a clear understanding of its competitors in all segments competition in the market strength and market share of high and low, in order to better play to