Predictions are difficult in self-control - Analysis of Moore model mood Sales.docVIP

 PAGE \* MERGEFORMAT 13 Predictions are difficult in self-control - Analysis of Moore model mood Sales Of ‘abnormal grand and China and the United States’ ( ‘Fortune’ language) to analyze the successful operation of the molar process, we focus on identifying exist in this relatively mature business model, Moore is how contexts shape the help of the human mood, emotional concerns and to respond positively to the system, given rise to a fascinating eye-catching, Glory Zhaxian spark. We make every effort to restore these business intelligence, locking the key points of success, capturing these fascinating and ever-changing interactive relationship, so that followers can be copied into the success of subsequent model and may refer to the system. Moore’s founder维克托格伦 once said: ‘is a businessman and to save our urban civilization’, ‘shopping mall should be full of public art’, ‘businessmen are the sponsors of the arts, they are the meaning of our times like church and the nobility, like the significance of the Middle Ages. ‘ Response to the dreamer, utopian socialists of the fascinating point of view, the market’s response was crazy slogans and warm behavior: ‘for the Born to shop’ (Born to Shop), ‘I buy, therefore I am’ (I Shop, Therefore I Am). Moore is how to touch the hearts of consumers obscure, one foot will be spending away from rational play into the emotional areas of a business model will be transformed into a standard of living, let the market gets mad at the situation is difficult to carry out self-control spending buy? When the client’s mood is not normal, our sales to normal. Herein the key to the mobilization and participation in the mood. Emotional experience for the customer in the process of the formation of the physiological and psychological responses. In the Experience Economy before a pattern of Moore is to mobilize the client’s feelings then? Moore is how to make a large number of consumers to whom crazy, so shopping into a religious