Preparedness for effective advertising investment a few key points.docVIP

 PAGE \* MERGEFORMAT 7 Preparedness for effective advertising investment a few key points For most enterprises, the introduction of new products or new projects, will have to be advertising investment; This is a quick way to save time and effort. Every day we read newspapers, magazines, turn on the TV, the website will see a lot of investment advertisements; But, regrettably, is that a truly effective advertising investment is not much. According to my understanding, the meaning of an effective advertising investment, mainly in two aspects: high efficiency and good effect. High efficiency refers to in the shortest time to complete the work within the investment good, is time, money, human resources, the most economical use of input output ratio of the maximum, especially in time, because the timeliness of a strong investment advertising, manufacturers must be In a very short period of time built sales channels. Good results is to do the right thing, from the macro level to ensure the correctness of the direction of the work process. Make an effective investment advertising, to achieve high efficiency, and effectiveness of good requirements, must pay attention to the following specific key points: 1, the product (item), distributors and accurate positioning Manufacturers of a new product (item) is available, most are taken by the differentiation strategy. In the investment when the manufacturer of this product should be accurate and effective market positioning, such as how to conduct market segmentation, in what way we cut into the market, which is the product of potential customers, such as the elderly, youth, youth, women, children, etc., economic situation of their families What are the requirements. So in the macro level to have a SWOT analysis and Porter’s Five Forces Analysis model, and then, taking into account its own sales channels and may be an ideal channel belongs to which type, such as health care products, pharmaceuticals, household appliance