Prescription drug marketing team to talk about the issue of incentives.docVIP

 PAGE \* MERGEFORMAT 6 Prescription drug marketing team to talk about the issue of incentives My boss recently talked to the team, motivate the topic, in the current prescription drug sales in a very competitive situation, how to effectively motivate the team where every employee to jointly complete the team’s sales target is indeed a question worth thinking about . Now, I first talk about what is motivation? We heard about ‘fancies’ the story: Three Kingdoms period, Zheng Zhang Xiu, marching for a long time when you can not find water to drink, in the army morale shaken, exhausted when Cao Cao told his troops not in front in the distance a grove of plum to it can eat thirst quencher. We hear, boost to the morale, resulting not only found water, but also completed the march task! This is the incentive effect! Harvard University professor William. James through research found that in the absence of incentives organizational environment, the employee’s potential to play only a 20% to 30%, while in a good incentive environment, employees can play the same 80% of its potential ~ 90%. Can be seen in business management, every employee needs to be inspired. In enterprise management incentives are defined by their material and spiritual to meet the needs of employees, motivate employees work motivation, thus producing a specific behavior to achieve organizational goals process. Its meaning, including the following three aspects: 1 What are the dynamics behavior of employees? (Employee’s needs); 2, the staff’s conduct be directed to specific goals? (Employee’s needs and goals combined to generate motivation); 3, how to maintain employee behavior? (Incentive method) Incentive refers to discover the needs of employees, using various means and methods to meet the needs and goals to achieve together, so that staff from having to do it so that needs are met in a powerful driving force, resulting in behavior conducive to achievement of objectives. Generally speaking, a m