Prescription Drug Marketing- The third terminal of the Da Vinci Code.docVIP

 PAGE \* MERGEFORMAT 9 Prescription Drug Marketing: The third terminal of the Da Vinci Code The third terminal become almost a synonym for 2006. Meanwhile, the industry as a common reference, the quality and cheap generic drugs is the target population in this area one of the major consumer characteristics, so we put eyes are gathered in the OTC market, in fact, still is a virgin’s first marketing of prescription drugs is far from the terminal 3 was opened. We can see that big pharmaceutical companies, and studied under the entrenched, so that the original of the third terminal growing and becoming a peace everywhere. For a time, the domestic screamed loud pharmaceutical companies seem to have aimed at this market on the OTC products, investment gold, investment and human resources, investment and energy, while the OTC light to some extent conceal the presence of prescription drugs. Just as da Vinci’s painting, on the screen, under the halo, but also hidden different kind of magic. In the third terminal, the magic is to be overlooked by some enterprises, marketing of prescription drugs. In the survey I found that some companies tend to focus on the Distribution, communication levels, be it promotion or OTC products, prescription drugs has been neglected branding. In fact, for the third terminal, the prescription drug marketing, much to open up much room. Against the status quo, enterprises want to enter the third end-prescription drug market, I believe that the following four aspects need to proceed. Product Options deciding a way out Whether in which markets, iron-clad policy decisions of the corporate integrity of the importance of the product strength is more important. QI 2 incident the continuation of drug effects, so that we can see once again the Government’s control of Chinese medicine hair strength. At this time of the pharmaceutical market, are faced with both opportunities, but also the crisis. Which companies can Paizhuoxiongfu said: ‘As long a