Press the guiding principle of planning.doc

 PAGE \* MERGEFORMAT 35 Press the guiding principle of planning News-oriented principle is the most important planning principle. Because of China’s media as the mouthpiece of the party carrying out their reports must follow the correct guidance of public opinion and the news media planning is through the use of force to achieve their goals, and therefore must follow the same publicity-oriented. Oriented mainly divided into: 1, government policy-oriented; 2, the public mental-oriented; 3, the global trend of social development-oriented. These three points, is currently the most positive direction. If you are planning a press meet such guidance, the media published them will have no pressure, the purpose of planning is also easy to achieve. Respectively, the following examples to illustrate the reality. (A) Government policy-oriented Government policy-oriented, refers to the planning elements should be in line with government policy. Line with the Government for policy advocacy, can often gain more publicity in return. If the planned news events in consciousness, ideas at odds with government policy, it is tantamount to ‘shooting itself in the foot’. Guangdong Midea Group has done in this regard as well: [Case] recruits ‘laid-off civil servants’, ‘America’s’ rich and famous March 5, 1998 to 19, the Ninth National People’s Congress meeting, held in Beijing. The meeting of the whole country there is a focus of concern is the institutional reform. At 17:35 on March 10, the Ninth National People’s Congress of the State Council reform plan to vote. The results of 2814 votes in favor and 12 votes against, 33 abstentions and 18 votes not pressed, which will eventually 97.8% of the high support rate was adopted. March 19, the newly elected Premier Zhu Rongji, the first time in his capacity as the Prime Minister to meet with Chinese and foreign journalists, he made public institutional reform to the people of the schedule: half of the State Council, the Agency’