Price war playing is the heartbeat.docVIP

 PAGE \* MERGEFORMAT 7 Price war playing is the heartbeat Price war against rivals as an enterprise rapid, rapidly increasing market sales and occupy the market an effective weapon, it was agreed that many companies never tired. Once caught in a price war, but a little down today, tomorrow, the vicious circle of falling a little, then the price war will be meaningless, but rather a daily loss of business profits, the competitors did not cause harm. So how to fight the price war? Price war, in order to play is the heartbeat. So companies how to effectively combat the use of a price war opponents do? The purpose clear lock on. Enterprises must be clear why the price competition, if necessary, can be upgraded to a strategic height. Once the fight, we must match that the cost of lower limits, in one step. Forcing opponents did not dare to follow up, in the opponent’s hesitation and confusion in the camp of opponents from the chaos. Choose a good price competition products. Select the product price competition price competition is to meet the business objectives. Is to choose what products to price competition, what products can not participate in price wars. In general, companies used to price competition of the product to select those to be eliminated, in terms of little significance to the enterprise’s own products, but try not to use their own core products to price competition. Because once the core of enterprise product price competition, the price in the end did not rise up in the future it will enable enterprises into a very dangerous situation. Choose a good price competition area. Choose a good price competition area is clear to companies in a nationwide price war started, or started in a certain area. In general, if an enterprise can not afford to launch a nationwide price war, then the best choice in certain areas, with some of the area started. This is because: First, the regionalization of the market now growing in different regions, the main sell