Princes milk dilemma so that we learn what-.docVIP

 PAGE \* MERGEFORMAT 7 Prince’s milk dilemma so that we learn what? Prince Milk Group is China’s largest lactic acid bacteria fermented milk beverage section, industry and trade group. Group of lactic acid bacteria biotechnology enterprise’s core competitiveness, its leading products ‘Sunrise’ brand Prince milk, has been listed as China’s food and beverage industry’s only ‘National Torch Program’ high-tech products, the Chinese Institute of Food Science and Technology for ten years running Recommended . After decades of development, the Group currently has fixed assets of more than 30 million employees thousand people, the past ten years in China, fermented milk industry, production, sales, market share, far ahead, is the only one specializing in the production of lactic acid bacteria drinks, large-scale enterprises . Two years ago, I wrote an article on the Prince’s milk, which mentions Prince’s milk diversification strategy will bring about serious consequences, but also mentioned that the product will be homogeneous to the main business of serious development zone to no small difficulty never thought that after two years in July this year, we have seen media reports that Prince’s milk, because the capital-strand breaks and lead to a quagmire of news, in the stronghold of Prince milk, Hunan Zhuzhou invested Supermarkets are also close down due to operational difficulties, integrated media reported Prince’s milk business predicament precisely because of too much expansion too fast sideline and product sales of the lack of competitiveness goals can not be completed, poor recovery of loans, an annual sales volume has been threatened to be target to reach 100 billion business now has to fall into the fields this step, we feel sorry for the same time, it has proved one thing, does not depend on the development of enterprises shouted slogans shouted out. Last year, the Prince of milk received Morgan Stanley, Goldman Sachs, Actis three investment companies 73 mil