Princes Hengdao warlords flew - 2006 Shanghai Snack Foods Market Analysis.doc

 PAGE \* MERGEFORMAT 10 Princes Hengdao warlords flew - 2006 Shanghai Snack Foods Market Analysis Shanghai has always been a number of fast moving consumer goods company that is a strategic level and the benchmark market, some enterprises in this competitive market, killing the badly beaten, and some enterprises in this market prevent accumulation of massive invasion, as if who is stuck in this position on the own senki, who have more self-confidence and courage to conquer the other battlefield. However, those who climb to the top of the enterprises in the coronation no one dare not sit back and relax, those enterprises in the failure of anyone unwilling to bow to throw in the towel. This is also in the snack food market, appear to be so prominent and obvious. Expanded from the potato chips, preserved fruits, roasted seeds and nuts, meat products, jelly snacks composed of the market pie is large, naturally attracts the wind cited as attracting butterflies to a number of companies to sub-food, casual food market in Shanghai can be said on the arena ‘ Juxian Church ‘, Guangdong, preserved fruits, roasted seeds and nuts in Anhui, Jiangsu and dried pork, Fujian, and other heroes of the north-south goods together, of course, Shanghai will naturally not the local princes watched the mouths of others, cake changed hands, a warlords and the inevitable competition between the princes. Extruded potato chips dominated by foreign brands In addition to PepsiCo’s Lay’s potato chips, as both look to maintain the localization of products, terminals and other great promotional strategy. Launched a green-tea flavored potato chips, as well as carbonated drinks, and bundling strategies are their representatives. The more prominent a feature in recent years, is to start ‘farming’, that is, began to seek a breakthrough in seeking the source of raw materials. In fact, PepsiCo 10 years ago that Coca-Cola in the carbonated beverage market leading position, and no one can, so Pepsi