Prior to win in marketing.doc

 PAGE \* MERGEFORMAT 5 Prior to win in marketing China’s market economy development in the past 30 years, both overseas and domestic marketing From EMKT. theory has also been high-speed application and development, is now, as long as commercial activity, stands by its word to talk about marketing, marketing has become a the most widely used word, but also the most commercial and social value, and even have to engage in public administration, marketing, neither the companies nor the Government are engaged in the process of marketing, some successful, Rounds, and some have failed , flash in the pan, is also called into marketing, marketing is also lost. Successful course for the individual, society should create value, while the losers can only introduce the history of the stage sadly. Is to be the sentence ‘market does not believe in tears,’ but we are successful at the same time triumphant, more needs to summarize the lessons of failure. We should learn from successful experience, sum up the lessons of failure will also be a wealth of newcomers. On the marketing itself, has nothing fresh to talk about marketing, too many so-called marketing theory, too many so-called marketing case, too many so-called marketing experts. Today, the face of so many cases of market failure, we need to be more rational to think about business and marketing people in the ‘what has been done before marketing,’ such a topic. I think the key is to win in marketing of marketing prior to being so-called ‘do first the right thing’ If you start wrong direction, wrong way, the marketing effort under the more we learn, the more far away, the marketing success the smaller the chance. Which is the right thing? 1, Ming potential of containing Out potential is to investigate and understand the national macroeconomic policies, industry trends, and which industry is a key state to foster industry, which the industry is great potential for future growth of the industry, which is the market need