Procter amp;amp; Gamble channel operation Crushing of bones treating poison.docVIP

 PAGE \* MERGEFORMAT 9 Procter amp;amp; Gamble channel operation ‘Crushing of bones treating poison’ Since late July of this year in Shandong market, the former agent Shandong P amp;amp; G products, seven agents have all been replaced. Subsequently, the Procter amp;amp; Gamble Company of Shanghai, Jiangsu and other places of the distributors have also been more substantial adjustments. In fact, P amp;amp; G this drastically rectification dealer, to pay the market price is not small. According to experts, a conservative estimate, P amp;amp; G’s sales fell Shandong half. Recently, the ‘successful marketing of’ news channel on the changes in the event an interview with Procter amp;amp; Gamble came to attend the second session of the General Assembly of the 8 Chinese distributor, general manager with the Industrial Group, Shanxi Agents Federation of Fan Xiaojun. Before the channel change in Shandong Province, Procter amp;amp; Gamble had already withdrawn eight Shanxi Industrial Group Co., Ltd. P amp;amp; G products with the agent eligibility. ‘Statement this afternoon, I will appeal to the media and the general distributor, P amp;amp; G to stop such an act! ‘As a representative of dealers, Fan Xiaojun the behavior of the P amp;amp; G are very unhappy,’ I was Procter amp;amp; Gamble, this behavior has been suggested, because the P amp;amp; G’s pain Shi delicate, and completely disregard the feelings and distributors, P amp;amp; G behavior of the influence is extremely bad ! ‘Procter amp;amp; Gamble agency channel Needs Innovation All along, the Procter amp;amp; Gamble introduced a market driven strategy, through mass advertising-intensive bombing of the terminal from the market to drive sales of P amp;amp; G products, while P amp;amp; G’s channels has been unknown, very little attention. In fact, the P amp;amp; G’s power has never been set to take center channel for the sale of P amp;amp; G products to provide additional impetus. And P amp;amp; G’s brand influen