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Procter
PAGE \* MERGEFORMAT 32
Procter amp;amp; Gamble: The next one will be the delisting Who?
In August 2005, Procter amp;amp; Gamble released the world from 2004 to 2005 fiscal year Annual Report (performance from the previous fiscal year ending June 30 this year, excluding newly incorporated into the Gillette business), the situation is gratifying, sales revenue reached 56.741 billion U.S. dollars, compared with last fiscal year growth of more than 10%; after-tax profit of 7.257 billion U.S. dollars, compared to the previous fiscal year increased by nearly 12%; one billion U.S. dollars of the big brands reached 17.
However, Procter amp;amp; Gamble in China, is not so much good news. Annual Report published after a lapse of less than a month, September 5, ‘Economic Daily News’ published a ‘late’ reports: It was confirmed that P amp;amp; G China’s Zest brand was discontinued in July to formally withdraw from the Chinese mainland market.
Although there are some psychological preparation, as poor sales of Zest for all to see things, but heard the news when there is some surprise.
After simple calculations, we are even surprised to learn that: Procter amp;amp; Gamble since 1988, mainland China began 18 years since, at least seven brand has quit the Chinese market or have no influence, or at least an extension of a product failure!
Such data and results occurred in the honorific title ‘the brand the godfather’ of the Procter amp;amp; Gamble, who, how much is a few eyebrows. We can not help but ask: In mainland China, Procter amp;amp; Gamble products would be the next one delisting Who?
1, Run Research (Ascend): three years of pregnancy, the age of two die
First, we take a look at the brand-run China Institute Biography:
1,1997 years to ‘plant’’black hair’ as a selling point of the Olive market share rise to 12.5%, second only to Rejoice in second place on the P amp;amp; G created a tremendous pressure. 100 Myers Squibb (Bristol-Myers Squibb) will also be its Cla
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