Product shape originality in enhancing competition in electric bicycles Strategy.docVIP

 PAGE \* MERGEFORMAT 3 Product shape originality in enhancing competition in electric bicycles Strategy According to vice president of China Industrial Design Association estimated that in the Liu Guan, companies invest in technology and equipment if the update has brought benefits, then the investment in industrial design benefits of at least 5 times the former. ‘Industrial design is a kind of soft values, and its content is the country’s overall cultural mechanisms, industry proficiency is a reflection of’. ‘England could do without government, but could not do without design’, former British Prime Minister Margaret Thatcher’s famous words and more than 20 years ago is still being firmly believe in the authorities, when the whole British Isles found themselves from the era of steam that old industrial powers Background to the drifting away, they chose to use a new industrial revolution, to help them recover self-confidence. Today, the United Kingdom has become the world’s industrial design worthy of power - one of the most simple example is that, although the automotive industry in this tiny island has been completely declined, but because of the auto industry has an excellent design capabilities, the United Kingdom can still be in the automotive industry the upper reaches of the chain make a significant profit. For China’s electric bicycles and bicycles, the industry’s general view is that only a tube the size of China’s electric bicycle industry, manufacture of more powerful, but the degree of industrial concentration is not enough, which led to electric bicycles made the competitiveness of manufacturers is not enough. However, this is only the surface electric bicycle industry, the Chinese bicycle industry, the development of electric vehicles the real weakness lies in Industrial Design. From an international perspective point of view, and all the backward industrialized countries, the Chinese electric vehicle industry is walking in the foundry producti