Professional innovation creation of blue ocean.docVIP

 PAGE \* MERGEFORMAT 13 Professional innovation creation of blue ocean Beginning in 2007, household paper industry has entered the environment of intense competition, it is because: First, construction staking their claims around the major plant, on the machine, capacity, the expansion of the front, and second, the soaring prices of raw materials, and downstream distribution and terminal stores and difficult to raise prices of finished third, such as labor costs, environmental costs increase year after year, the four outside the capital to enter the industry within the industry, so that the industry reshuffle is more rapid, more rapid concentration. Faced with this environment, most manufacturers have resorted to their most primitive and most simple escort skills: marketing, price cuts, increased rebates, profit sharing profit sharing profit sharing and then attempt to use these methods and means of occupying the market to restore its former glory. If Shun Paper Group in the first part of the implementation of a single product price measures: clean Each soft butterflies raised from the original volume dropped to 16.8 yuan raised 12.8 Each sun ex-gratia rolls down from 12.5 yuan to mention Each Each mention 8.66 yuan. to Dongguan Paper, led by second and third tier brands of paper, the magnitude of their price is “crazy”: almost all products fell at least 20%. a price in blood to fishy rain swept through the tissue industry. While these price cuts in a short time to see some results, as sales increase to a certain share of the fight, you can also free up capacity for the company, so turn up the machine to solve the problem of employment of workers. But in fact, these methods are only temporary to a large extent may also lead to adverse reactions. such as how to restore the original price after price reduction, price reduction is likely to become a single product out of product, price is easy price increases is difficult, it is an indisputable fact, profits af