Professional line of cosmetics channel mode.docVIP

 PAGE \* MERGEFORMAT 9 Professional line of cosmetics channel mode In accordance with the definition of marketing, channel is to promote products or services are used successfully and consumption of a set of interdependent organizations, the solution is the product or service in any place available to the customer, the solution where consumers can find a seller . This shows what kind of industry, a well-known high-volume big brands must have a group of healthy, mature and stable sales channels do support the terminal, otherwise it will be impossible to achieve real success. From the professional line of cosmetics, channel development model point of view, after almost two decades of change. From the late 80s of last century, beauty skin care products in short supply, the department store, washing stations have been purchasing cosmetics manufacturers to send buyers to purchase, and later developed into a number of husband and wife team of wholesale and small agents, and then to 90 years rose to the regional agency system, until the late 90s franchising, franchise business model, then after 2000, the regional agency, franchising, franchising, manufacturers Direct, self-built channels, alliances and other firms co-exist a variety of ways. It can be said of professional line channel model, as the market changes, the change has not stopped. At present the channel model of the professional line Generally, there are the following categories: 1, the traditional agency model of the regional Due to professional line of business mostly because of size, money, time and other reasons, the general preference for a ‘factory - Agents - Beauty Salon’ distribution model. Therefore, the traditional regional agent system occupy the main channel of the beauty industry, but also in the future for a long period of time will become the mainstream model. Its advantage is less capital investment, human investment, as well as short period of time in exchange for greater market space.