Professional marketing company to be a player 3 years.doc

 PAGE \* MERGEFORMAT 4 Professional marketing company to be a player 3 years 3-year professional player to be a marketing business, marketing amateur players a year to get three companies. This is a marketing professional and amateur athletes of marketing the first of 15 different players. Britain has a small paint factory, visited many potential customers, investigate their needs, and made the following market segments: 60% of the local market, the popularity of a larger market, has the potential of a variety of paint products demand, but this factory able to compete. and four sub-markets, each with a 10% share. a housewives group, and there is not know what interior paint, but requires good quality, I hope to provide paint design beautiful paint effects, one a painter helper groups, customers need to purchase good quality paint, interior decoration for households, who in the past has always been the old metal utensils from the purchase of paint stores or lumber mill, one is old Painter groups, their characteristics is always a good tune not to buy paint, buy only the paint and oil their deployment, and finally the price-sensitive groups of young couples, low income, rent an apartment. According to the British habit of apartment dwellers in a certain period of time to paint the housing to protect the houses, so they do not seek to buy quality paint, as long as more than a little white stucco slurry Haojiu Hang, but cheap. After the study, the plant decided to choose youth couples as a target market and develop the corresponding marketing mix: (1) products. operating a small number of different colors, different sizes and packaging paint. and in accordance with customer’s favorite target at any time add, change or cancel the canned variety and size of the color. ( 2) distribution. products reach the target customers for each residence near a retail store. Once the target market within the new store and immediately attract distribution of our products. (3)