Professional office stationery chain joined Feasibility Analysis.doc

 PAGE \* MERGEFORMAT 16 Professional office stationery chain joined Feasibility Analysis Office stationery and its family of products from department stores, supermarkets, stores and other integrated end-to separate distribution channels in order to specialized features of goods and services to the unique features of chain and franchise operations, which is an office stationery market development trend of . Like all other domestic industries shouting ‘terminal is king’ or ‘run-off terminal’ and other slogans, like, office stationery market is bound to get rid of the rigid market operation mechanism to enter the deep-seated changes in the channel! The core of this transformation is to directly improve the office stationery products, market-oriented introduction of survival of the fittest mechanism, speed up and accelerate the industry as a whole resource integration and development of the local strength of handing the brand. Professional office stationery retail franchising operation is an important part of this revolution in distribution, is an opportunity, but also a challenge! However, I think the opportunities outweigh the risks of the ingredients, but the challenge will also be less than hinder any other industry. The following analysis is my one of the words, the right marketing for you for a friend for reference. For inquiries, please call to explore communication and learn from each other. Office stationery industry, the status of an industry Maori According to a stationery manufacturer from an internal data shows: in 2002 production and sales of office stationery average gross margin of 36%! Now to the manufacturer of a brand supplier A4-3-inch cardboard folder, for example: the cost of production at 5.69 yuan / this, the supply price: 7.16 yuan / book, retail price: 12 yuan / book, from the supply price to the retail price, during which the spread is: 4.84 RMB /; if wholesale price: 8 yuan / book, the retail gross margin was 40%! Should be able