Promotion strategy in the New Economy Series 4 - Promotion 5 ruler.doc

Promotion strategy in the New Economy Series 4 - Promotion 5 ruler What has brought us a promotion, what? It is difficult from a quantitative indicator to judge. The reality is often once promotion has done a sensation, and sales have not been significantly improved. How to promote scientific assessment and monitoring? There is no scientific monitoring, whether the one hand, I expect promotional purposes, not sure; the other hand, sales in the process of spending the huge cost of investment in manpower and material consumption and waste, can not find a reasonable improvement measures. Measurement and monitoring of the promotion can generally be from the following aspects: First, sales From the sales promotion acts up a more scientific evaluation of the same into quantifiable indicators can also be on the promotion of scientific assessments. Due to differences in form and content promotion, evaluation criteria also will be different. For instance, some acts can immediately pull sales promotions, such as markdowns, plus the amount will not increase their sales increase can be reflected in a short time; but it takes an act, some promotional cycle, such as Lenovo, carried out for the shops on-site promotions, the main purpose is to let more consumers about the existence of Lenovo’s store in order to promote under the influence of a strong brand sales, vested interests of consumers will not immediately be manifested. So it had generally takes about a month promotional period, sales will reflect on the more visible. Another example is on-site promotions, on-site sale of products is sold directly to the scene to evaluate the success of promotions. From the sales to evaluate the success of promotional needs, depending on the circumstances, scientific analysis. Quantifiable indicators as far as possible location was the scientific and accurate. 3: Recall rate If the behavior of a promotion to stay even failed to give consumers the impression, or what is a good