Promotions stressed the need for systematic synergistic.doc

Promotions stressed the need for systematic synergistic Author in the years of marketing management which is often found that some promotional activities peter out or run out of steam and other ‘fault’ marketing behavior, disregard of this GU at the end of the first promotional activities due to lack of follow-up system support, therefore, is a direct result of input-output more than offset, the remaining issues outstanding, leading members of the marketing channel or create a ‘dependency syndrome’, or they create a ‘phobia’, so that greatly reduced the effect of promotions. Thus, promotional activities in order to play its due role in driving, we need to ensure the systematic promotion, coordination, continuity, so that marketing can really coherent. Promotions should be systemic Promotion to pay attention to systematic and systemic referred to here include not only the holding of promotional activities have cause and effect, but also note that the management of sales processes, and marketing management cycle, promotions only systematic, can we aspire self-contained, in order to avoid Promotions ‘fault’ of the emergence of marketing channel members in order to allow a more optimistic and favor of the promotional activities. 1, promotion management processes. Marketing purposes is to promote the sales of the enterprise in order to achieve specific period of time to adopt a specific purpose Take short-term pull measures, therefore, stressed the need for time-sensitive promotions, that is, not a long-term practice, pay attention to in the appropriate card, however, only when appropriate, but we must pay attention to promotion of the management and use of processes. Because of promotional activities for both the dealers themselves, or factory warehouse for accounting purposes at the spontaneous, do not let the dealers feel that promotion came too easy, but to a certain degree of strategic emphasis, let the hard-won sense of so let cherish promotional opportuniti