Pulin Zhe Marketing Seminar- Marketing in Quantitative Management What is this-.docVIP

 PAGE \* MERGEFORMAT 5 Pulin Zhe Marketing Seminar: Marketing in Quantitative Management What is this? Marketing success stems from good planning and implementation. How objective and anticipatory management market is the common problems faced by all enterprises. Procter amp;amp; Gamble on the promotion of new products, with alarming success rate of almost 90% of products are able to receive good market returns. A simple comparison advertisement, functional product concept does not affect any one brand to become the market leader. Many people believe that P amp;amp; G is a mysterious company, but its real magic is derived from a set of objective quantitative and scientific management system. In the P amp;amp; G, with hundreds of market analysis and decision-making quantitative models, each new product to market have been several quantitative assessment of the process, its success rate is thus increased considerably. Quantitative management is the only way to grow, quantification of the process is painful and tortuous. [Issues] A few days ago, a friend and I chatted about market research. They recently conducted a brand’s market research, after nearly three months, spent nearly 500,000 yuan. He said to me: the results of research, many diagrams, many figures, but marketing is not useful. Research firm conclusions can not convince us, but also impractical, arguments, they say that Procter amp;amp; Gamble is doing, and we have no way out, I would like to ask you, Procter amp;amp; Gamble in the end is how research? Is it really true that you can generate a lot of digital marketing strategy? Or we do not analysis? A marketing director to do the friends in with me, told me that he should resign because the boss liked the company met to discuss, unavoidably have to spend a few days the whole discussion, he suggested several important issues for market study, the boss did not agree; There are - bit of a friend told me to do sales difficult to manage sales force,