Pull away with the differentiation taking into account low-cost rivals.docVIP

 PAGE \* MERGEFORMAT 5 Pull away with the differentiation taking into account low-cost rivals Let’s do a test: Order to develop a new drug, your company has cast over 1000 million yuan, is now ready to enter clinical trials. Have to successfully listed, at least you will be further invested 5 million yuan. At this point, you find as much as five competitors are developing similar drugs. There are two of them have passed clinical trials, drug regulatory authorities are applying for approval, three with you about the progress of the stage. You also understand that in these five competitors, there are two of the product price will be lower than your product, but features less; there is one with your prices and features are very close; the other two rival products the price is higher, while the function of drugs is also stronger than your product. Then you decided to continue to invest in, or select other projects? This was the EDP of a well-known college class on a test question. There were about 95% of the students choose to continue to invest. Entrepreneurs in the highly competitive market, the performance of the heroic spirit is admirable. Apart from this tragic bayonet charge, however, some people started thinking this way: Can not find a win without fighting strategy, and thus shake off the cut and thrust of the competitors, opening up a new ‘invincible’ in territory? European Institute of Business Administration and Professor Qian Jin W * Professor Leni Mo Bogner After 15 years of more than 30 industries, 150 strategic actions of a study and submit a ‘Blue Ocean Strategy’ thinking. The two professors known as the ‘strategic areas of the new thought leaders’, they generally believe that prior to differentiation will bring about cost increases, and they stressed that while achieving a new low-cost and differentiated value innovation strategy. ‘Advances in technology does not necessarily mean that the true value of upgrading. For example, we constantly i