Purchasing Guide to Using AIDAM rules to achieve turnover of-.docVIP

 PAGE \* MERGEFORMAT 7 Purchasing Guide to Using AIDAM rules to achieve turnover of? AIDAM common law is the law of one of the advertising industry, that by attracting attention (ATTENTION), to enhance interest (INTEREST, stimulate the purchase desire (DESIRE, determine the action (ACTION, a deeper impression (MEMORY part of this series to achieve the customer’s buying process Facts have proved that this law became the guiding light classic advertising. Ever since I found after exposure to the law, it also applies to shopping guide the sales process, and the effect is extremely obvious. If the Purchasing Guide can skillfully use the rules, I believe absolutely become a master of the master. Purchasing Guide is mainly reflected in the use of AIDAM law into the store to the customer after the sale ... ... First, what has attracted the attention of customers? (ATTENTION) Now store the same industry so much, why customers will come into your shop? Customers into your shop later Why would notice your product? Believe these two issues is one of many stores will be thinking managers and Purchasing Guide The problem, if these two issues have a deep understanding of and conduct an effective operation, and your sales will certainly be greatly improved. I believe that this issue should consider pushing down, from the customer’s shopping thinking to consider the following four conditions apply. Then we think, what can attract the attention of customers? After a number of market visits and research the author found that differences in store most of the things that affect people’s thinking, compelling attention. engaging the attention of the performance things what is the right thing, that is, the eye can see, the ears hear, nose to smell , and skin contact. These things the most representation in the human body organs, forcing people to focus on the attention of the human brain metastasis, and focus on a single point. Therefore, let the customer to notice you until