Qingdao and Shunde- Brand and product competition.doc

 PAGE \* MERGEFORMAT 5 Qingdao and Shunde: Brand and product competition If the appliance is the company’s products, then companies that the Government products. Qingdao, China appliance city, town, Shunde, China’s household electrical appliances. In July 2001 and October 1 after the first, a two local organizations, home appliance fair interpretation of a new kind of home appliance industry development trend. Three ring a Chinese household electrical appliance industry, the North-South, Shunde city of Qingdao City and devoted efforts in creating their own home appliances exhibition, selling and promoting their own businesses, first to register themselves in the global home appliance industry, the location of a new pattern in the cities of efforts direction. Qingdao and Shunde in the household appliance industry, has come out of the development of the different chess game. From the ‘create the world’s household electrical appliance manufacturing base’ to ‘global trading platform’, Shunde household appliances industry, significant changes have taken place in positioning. This is evident from the Expo exhibitors in the category we see this change. Shunde home appliances an unprecedented feature of the Expo is the home appliance manufacturers, distributors and component makers ‘three operators gathered’. Three retail giants China Beijing Gome, Suning Nanjing, Shandong, will triple both the exhibitors. International buyers lineup includes the world’s largest retailer, Wal-Mart, Germany’s largest retailer, Kam-US companies, Germany’s largest hardware and home appliances mail-order company Chong Bang, Britain’s largest retailer, Kingfisher Group and other international buyers neat to the meeting. At the manufacturer, the participants have more than 10 of the world’s top 500 companies such as Panasonic, Hitachi, Toshiba, Whirlpool, Siemens, Samsung, Philips and so came. In the matching firms is high specification, such as the three air-conditioning compressor manuf