Qingdao Beer Springs battle - from the Qingdao beer ads talking about toilets.doc

 PAGE \* MERGEFORMAT 11 Qingdao Beer Springs battle - from the Qingdao beer ads talking about toilets One day, my friends in a restaurant for dinner, on the way to the bathroom convenience, Meng back, suddenly found: Qingdao beer advertising posters. Posters still relatively upright, size small, posters were mounted in a frame inside. May be professional reasons, to see them on Tsingtao’s marketing promotion there is a sense of shock, this poster can do to the toilet, and this kind of exquisite. Tsingtao competition in the market in the Springs can be said that three off the three recently discovered, Tsingtao Beer will be launched this year in Jinan, draft beer, with the desire to compete Springs Panthers draft beer, it seems that this year’s beer market will Jinan populations everywhere. Tsingtao with the ‘Black Panther Dance’ Shandong since ancient times, booze, beer consumption is large, in a pivotal position in the country, year, beer consumption will account for 12% of the country. As a provincial capital city Jinan, exactly caught in the Qingdao Brewery and Yan beer market between the two giant forts, the importance of strategic significance, the major breweries are optimistic about the market in Jinan, and coveted for its a long time. The last two years, Jinan’s growing so rapidly, the urban population gradually increased, according to statistics, at present resident population of nearly 300 million, per capita consumption also increased year by year, followed by beer sales volume increased. It is understood that in recent years have come to Yanjing and Tsingtao Brewery Company, Jinan, on an inspection tour to those who invariably lament this is ‘a fat’, ‘one powerhouse’, but the market has been firmly occupy Baotu Spring Beer. Despite its size can not be compared with Tsingtao, but suffers from Jinan, who loved to firmly take hold over 80% of the urban area of Jinan share of radiation by the surrounding area of Jinan and Tianjin, Hebei and neighbor