Qingdao Yanjing Snow Brand Communication Comparative Study.doc

 PAGE \* MERGEFORMAT 3 Qingdao Yanjing Snow Brand Communication Comparative Study In the pursuit of quality, highlighting the brand personality of the modern economic era, brand implementation of the strategy is the enterprise won the competition and won an important guarantee for the market. The brand communication is a cornerstone of the brand strategy, brand strategy is the key to success. ‘Qingdao’, ‘Yanjing’, ‘Snow’ is the Chinese beer industry, the three well-known brand in a big foreign brands of beer into the Chinese beer market, China’s beer, the second group camp, ‘Pearl’, ‘Venus’,’ Blue Ribbon ‘,’ San Miguel ‘,’ Harbin Beer ‘,’ blue card ‘and other brands have also sprung up everywhere, can not be overlooked. As we all know, with the growing scientific and technological progress, the homogeneity of beer, this product is getting worse, to some extent, a lot of beer companies are not buying beer, but in selling ‘brand’. Therefore, the beer enterprises to implement brand strategy is a general trend. As of today the Chinese beer market, the largest of the three major beer brand ‘Qingdao’, ‘Yanjing’, ‘snow’ mode of transmission as well as the effect of the brand, as well as their advantages and disadvantages in the end how I would have to make some comparative studies, hope that China’s beer industry contributing to a vital, for you for reference. ‘Qingdao’ - hold high the banner of the Chinese beer brand, a leader in the status remains the same Tsingtao Brewery is China’s first beer brand, market share topped 13 percent, at a local beer brand separatism in China’s beer market, as the only one national beer brand, but also as China’s beer industry’s only international brands, in the the minds of consumers with a more noble brand position, its strong brand influence in China’s irreplaceable. Of its long history and culture and excellent quality reputation in the Chinese beer market. Its maneuvers, leaps and bounds of the entrepreneurial spirit to the co