QK pager promotion of documentary.doc

 PAGE \* MERGEFORMAT 9 QK pager promotion of documentary Let your brand personality and target customers Resonate Your products Will live the life of the same in the Many people have this kind of shopping experience, the face of certain commodities, a number of brands, almost without thinking on the means to purchase a license. I asked why, the explanation given might be ‘the quality of other brands not, dysfunction, appearance is not the United States’ and so on. Sounds reasonable, is it? Some people have done a cola taste test, will be the packaging of Coca-Cola Coca-Cola with a very round and almost all the taste of those who believe that ‘Coca Cola’ (actual built-Cola) to taste better. The test results is indeed ridiculous, but it illustrates an indisputable fact: two kinds of Coke tastes almost the same, but the appeal of Coca-Cola’s brand is very much larger than the cola. Modern commercial warfare manifested in the price, features, promotions, advertising and other fields, but in the final analysis it is the brand battle. All along, the merchants would be able to have a recognized consumer brand and painstaking efforts in scheming. However, an increasingly obvious trend is the increasing degree of product homogeneity, quality, performance, packaging and other factors have become features similar to a number of brands, consumers know what to do. In this case, how to cultivate the interest of consumers to the brand and goodwill? Here This is the case for the answers to questions provided a train of thought. A, market analysis Into the 90’s, Hong Kong’s rapid economic development, people’s lives and the increasing pace of work accelerated, convenient and fast way of life to become a major social characteristics of this period. The huge business opportunities attracted many businessmen flock to a time, of all sizes, paging mushroomed blossom everywhere. However, after all, ‘enough to go round’, the paging market saturation makes the business diffic