Questioned Chinese Liquor Brands.docVIP

 PAGE \* MERGEFORMAT 13 Questioned Chinese Liquor Brands ‘The future of competition in the market depends on the brand’ is the domestic enterprises in recent years, the most frequently mentioned a ‘slogan’, more and more enterprises begin to attach importance to nurturing and building the brand, try the brand. When Americans are still strong in the Chinese market, waving like a ‘P amp;amp; G’, ‘Coca-Cola’, ‘Pepsi’, ‘Microsoft’, ‘Marlboro’, ‘McDonald’s’,’ KFC ‘international brands such as banner, with the’ brand ‘and’ capital ‘two weight-take-all the Chinese market, some with a strong national cultural personality’ China-made ‘brand is on the rise:’ Haier’’’’Legend’’Wuliangye Qingdao Beer’’Hisense Kelon’’ ‘ and so on are step by step, advance to the international brand. He had seen the Chinese people hope for strong brands. Because the brand bigger, stronger, not only reflected a business in a particular market segment or industry overall competitiveness of the field. And more reflected a country’s technology, product areas and economic sectors of the comprehensive national strength. In 2001, China formally joined the WTO, means that China has been fully integrated into the process of global economic integration, the future what basis could we compete with the international brand market? I think the only ticket that is the brand. Because the brand is the competitiveness of their products, companies concentrated reflection of the integrated management capabilities, representing a product or service in a range of market leading level, and liquor-making industry is no exception. With the decline in wine production and a concentrated expression of homogenization, the product of excess and consumer market becomes more mature, white wine market will ‘re-shuffle’, shuffling result is continuously showing strong brand, brand highly concentrated, increasing competition , so that further escalation of the market for the liquor brand as the core stages of strategic compet