Rapid development is the core product category placeholder.doc

 PAGE \* MERGEFORMAT 9 Rapid development is the core product category placeholder Every year on the market many new products continually coming to market, but we also have a large number of products disappear from the market. So, how should we measure the success of a product? Or a product to how we can be successful? The answer may be a number, such as: a unique product concept, an attractive packaging, a resounding name, a great idea, a vast propaganda, and so on. But do we grasp the nature of the product do? We have not really touched the hearts of consumers do? We found that successful products tend to have a characteristic: it represents a category, and there is a differentiation can form a unique brand. For example, nutrition Express - pure milk, pure fruit juices compound beverage category representatives, Silver Heron - milk peanuts category representatives, Huiyuan - 100% pure juice category representatives, unified Orange Multi - 10% juice category representatives U.S. Minute Maid - Orange fruit category representatives, Red Bull - functional drinks category representative Laogan Ma - flavor lobster sauce representative category, his wife happy - Chicken category representatives of Orion - send category representatives, Miao-Fu - the representatives of European-style cakes category ... ... these products and their brands are a great way to win the hearts and minds of consumers. Based on this fact, we make the following point: the core elements of a product’s success lies in the ability to form a solid footprint on a certain category! This placeholder is not necessarily first, but be sure to be a representative of mind awareness with consumers can be matched. We believe that this point of view-to-business product marketing From EMKT. has a crucial role. Category embodies the essence of consumer demand for To fully understand this point of view, we can try from a retailer’s perspective. We can think: why are many manufacturers and retailers, so deter