Rational view of the high growth rates to county-level market.docVIP

 PAGE \* MERGEFORMAT 11 Rational view of the high growth rates to county-level market 2009, is indeed an unusual year. As the global financial crisis, China’s business conditions and consumer confidence index briefly fell to historically low levels, the poor performance of the various sectors of the market, despite the fast moving consumer goods are widely regarded as ‘defensive’ industries, have also been different extent. Relevant market research shows that, as of June 2009 for 12 months, urban consumers spending of fast moving consumer goods over the same period last year, an increase of more than 7.4%. Study monitored 60 category 20 category have little or no growth or even a relative during the same period last year, sales are declining. However, the cause for concern is that the Chinese in county-level market in the past 12 months, consumer spending growth has reached 8.3%, higher than the national growth rate of about 1 percentage point, especially in the personal care, household cleaning products in a more achieved a 16% increase, higher than the national growth rate of about 4 percentage points. So, the overall situation is not optimistic scenario, China’s land at the county level the market will show why such an active growth? What is the secret behind it in the end? Give us what kind of enlightenment? The author makes the following interpretation of this phenomenon for reference purposes only. Consumption structure different from We do marketing people From EMKT. dialysis market issues, we must first take a look at the consumer’s ability and behavior, which helps to let us see the nature of the problem. County-level cities in China’s consumption growth to why appears to be higher than the first-tier cities? This is something we should analyze the consumption structure. So, first-tier cities, and county-level cities in the consumption structure in the end What’s the difference? We can analyze in two ways: First, the proportion of different hig