Reconstruction of the four laws of global brand management trends.docVIP

 PAGE \* MERGEFORMAT 6 Reconstruction of the four laws of global brand management trends 9.11 for mankind to enter a highly unstable boundary marker planted a century. The new era has brought new problems in business, brand management and thus presented a new situation. The new trends from the global influence and guide enterprises. These enterprises as a brand management, brand value directly determines the rise and fall. This is from the United States ‘Business Week’ with world-renowned brands Interbrand assessment agencies jointly issued the ‘Global 100 Most Valuable Brands’ to be a visual rendering. As this list of brand valuation areas with the greatest influence and authority are also the highest, so to some extent can be regarded as a weathervane for global corporate brand management. ‘Global 100 Most Valuable Brands’ started in 2001 and released ranking short-listed companies frequently change, which changes with corporate brand management is closely related to. Successful surge in the value of the natural, inevitable losers worth plunge chart showing pretty well the overall performance of enterprise brand management in the new century an important trend. Innovation, evolution and conquer The brand is not static and must evolve in due course. The basic needs of the market will not change, but need to re-interpretation of the brand, giving a new meaning, through innovation and enhance the market value. Colgate is the brand innovation and winning classic. In 2001, due to the economic downturn, most of the brands are suffered devaluation, while Colgate’s brand value increased by 3%. In many markets, Colgate has a strong sales account for 80% of the share will undoubtedly become synonymous with toothpaste. Prior to this, Colgate in the United States market, the long-term performance of second place under the old rival Crest. Crest in the last century, 60 years to obtain certification of the American Dental Association: ‘If you do periodically brushing