Red Flag car- take off the tunic replaced with casual clothes.doc

 PAGE \* MERGEFORMAT 10 Red Flag car: take off the tunic replaced with casual clothes China FAW Group Corporation production of red cars, is the sole owner of all intellectual property rights of China’s national brand car, in 1999, assessment of China’s most valuable brand, the ‘Red Flag’ brand for the first time assess the value of 3.501 billion yuan, the highest in cars industry first. History has given a ‘red flag’ strong political overtones, but the aura does not protect its market economy, the tide of the wind through the waves, Onlly forefront. Historical vicissitudes of the ups and downs, ups and downs vicissitudes red flag, when the market economy at an unprecedented intensity swept China, Red Flag has also stepped down, flying into the sea. Today, the ‘red exit Zhongnanhai, entered the homes of ordinary people’, Red Flag sedan not only meets the official party and government leaders at all levels, vehicles, and expand into the business, rental, travel car market. New location: official car to drive to the civil The repositioning of Red Flag cars from the market environment changes. First of all, a competitor launched a Honda Accord, Shanghai Buick and Santana era of Superman, and the brand’s market position in the red range, occupying the red part of the market the brand. Second, the reform of the system due to government vehicles, so that the red flag located in official cars cars much smaller user base. In the new market situation, in order to open up new consumer markets, to adapt to changing customer needs, the red flag car must be in the product positioning and extension adjustments accordingly. Red Flag sedan market re-locate a number of positive factors: the ‘red’ has a loud and glorious history of the brand, its brand awareness is high, almost a household name; ‘red flag’ from the cradle of China’s automobile industry - FAW, with strong technical strength and the support of production experience; ‘red flag’ decent style, size, moderate, rid