Re-implementation of power marketing system.doc

 PAGE \* MERGEFORMAT 14 Re-implementation of power marketing system Corporate marketing execution level of the hierarchical Based on author’s analysis, enterprise marketing, the implementation capacity of the system can be broadly classified into five levels, from low to high in turn can be popular is called: ‘words and deeds’,’ say can be done ‘,’ said to do so immediately ‘,’ see that can be done ‘and’ seen to do so immediately ‘. ‘Words and deeds’ refers to the whole operation of enterprises is still at the primary level, is not based on good practice, the system’s implementation capacity. At this point, the enterprise’s marketing activities in a spontaneous operation of multi-state, more confusion and lack of proper planning. Of course, this does not preclude companies occasionally have a color moment. ‘Speaking of can do’ is an enterprise already has the foundation for the implementation of capacity, in accordance with the operation of the company’s plan to achieve stated objectives. However, this stage, enterprises are planning their own higher, the lower the overall operational efficiency of enterprises. Each plan must be through repeated testing, communication, adjustment, until the very well before this operation, or operating results would be impaired. ‘Say to do so immediately’ refers to companies already have a fast, efficient implementation of business planning capabilities. At this stage, business planning cycles, and already in place in the practical implementation of the process of ‘re-optimization, and then adjust the’ planning capability, that is, even if the implementation phase of the plan is not perfect, enterprises also have the ability to ensure its ultimate effect achieved. ‘To see able to do’ means companies have the ability based primarily on changes in market conditions to develop and implement plans. This requires that companies must be equipped with ‘comes immediately to do’ and capability, but also have the time to capture ma