Re-understanding of sales targets.doc

 PAGE \* MERGEFORMAT 16 Re-understanding of sales targets In the vast marketing literature, I find it difficult to find too much for the ‘sales targets’ in examining the problem. While the ‘sales target’ word in the sales management of the frequency is almost the highest, but in the past, we tend to emphasis on the implementation of its neglect of its thinking. Thinking without action is a negative thought, the same did not think action is reckless action. This article will explore your sales targets of the background, role, rationality as well as its hidden behind the corporate sales management and marketing strategy. Patterns of several sales targets In the marketing or selling of that era, we usually refer to sales targets is equivalent to royalty. Sales targets are not at that time was a performance assessment tool, but merely a reward for benchmarking. In accordance with the performance royalty, or divided into several grades from low to high commission, this approach is not so much an indicator, as it is a piece-style wages. The marketing concept of the market’s biggest drawback is that the infinite is an absurd ‘people how bold and how to have the capacity’ subjective assumption. I once read a book written by a salesman, apparently he was full of lovely salesman spirit, vowed to swear by the power of his own books to sell 200 million copies, and then quickly become a millionaire. However, marketing this thing is from the outside and inside, it needs to depending on market demand, consumer awareness, as well as competitors circumstances. In 2003, the Chinese do not have any one financial book sales over 50 million copies, let alone to sell an unknown author written book. This is a typical marketing times sales target trap after-effects - the manufacture of pure idea that target only the victims of our own ‘confidence’ effects that have a target, everything will be under control. ‘Royalty era’ after the sales target is totally in accordance with determ