Re-reimbursement model enhance the combat effectiveness of corporate marketing.doc

 PAGE \* MERGEFORMAT 11 Re-reimbursement model enhance the combat effectiveness of corporate marketing DK Enterprises is a comprehensive well-known food and beverage Group, the leading varieties of its production in 2003, Chinese Famous Brand Strategy Promotion Committee has been awarded the ‘China Famous Brand’. The author has served on the enterprise, and during his tenure as director of marketing for a post of full participation in its organizational system and management process changes. This change is an important part of the interception of ‘back to re-section models’, to form a separate text, both inside and outside the industry care about this issue with friends in a sharing and exchange. Shall bring back the original model’s many problems DK Enterprise’s products are mainly fast moving consumer goods, there is a single purchase relatively small amounts, but the purchase frequent problem, has long been taken as ‘goods, paragraph 1 line’ in reimbursement model, dealers down the order, it is generally by sales staff will accompany the carrier’s cargo service dealers, and then collect payment. Although this more on credit, shop fixtures of the financial risks of enterprises is much smaller, but still there are many problems, which would seriously affect financial security and marketing capabilities. The main problem which focused on the following points. 1, ‘goods, paragraph 1 line’ in reimbursement model is built on the traditional credit-based, as new markets open up blank, dealers are the initial contact with the DK Enterprises, enterprise management of all of their remote , a lot of information to rely on a number of statements to pass, in such circumstances, based on interpersonal trust more and more above the reimbursement model demonstrating its drawbacks, it is often after the dealers get the goods, do not give or later to the loans; 2, ‘goods, paragraph 1 line’ mode, the back section is based on ‘first post-shipment shall’ trading rules of th