Redefining the customers identity.docVIP

 PAGE \* MERGEFORMAT 10 Redefining the customer’s identity ‘Customer first’ is a Western marketing theory in a business philosophy, in the early years of China’s market economy has been spread to China, ‘customer first’ is that we do not know intentionally or unintentionally decode for the ‘customer is God’, which also shows the buyer’s market era. However, with the market-oriented development and deepening of general services has been popular, smiling hospitality, quality guarantee, after-sales service originally regarded as’ luxury ‘services has become the standard of today’s enterprise market access threshold, customers’ God ‘identity, it seems less apposite. From an economic perspective, enterprises and customers there is no looking up or looking down the relationship because, business for the customer to create the value of commodity as the carrier, the customer money as a reward in exchange for such values, to talk about man and God relationship. Moreover, customers do not need a true believer, just need a problem to provide solutions to people, if you are this person or organization, you do not have the customer as God, the customer will be willing to pocket the contrary, If your products are not provided by customer needs, even if you burn incense and kowtow to consumers nor will you this fancy a more devout believers. Now the fact that companies placed in front of us: Even if the customer as God, nor access to higher customer satisfaction and loyalty, and even spoiled customers will be erratic, often lost his temper, to the enterprise ugly to enable enterprises to busy before the busy, the badly battered, are still given no good customers. With the social structure, economic situation and the ideological and cultural diversity, customer structure, characteristics and ideas have also become diverse and complex and, when it seems that we should take off the head of God halo customers to find the eyes, to re-define what the customerStatus . Customers