Reengineering channel conversion functions - X Japan Design Strategy of brand channel.docVIP

Reengineering channel conversion functions - X Japan Design Strategy of brand channel.doc

  1. 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  4. 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  5. 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  6. 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  7. 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Reengineering channel conversion functions - X Japan Design Strategy of brand channel

 PAGE \* MERGEFORMAT 11 Reengineering channel conversion functions - X Japan Design Strategy of brand channel As the day of the growing competition in the industry, the traditional sales channels (a simple operation of the terminal or in the wholesale distribution) has become increasingly passive and growing trend decline. Based on a comprehensive analysis of the market, L companies in the development of the company’s position made clear the company will become a product development planning agencies. Product R amp;amp; D planning body positioning, the image that is located at the top of the company’s sales channels, the future will play the role of the brain to exercise decision-making, command and coordination functions, the company’s focus will focus on product development, brand communication and marketing guidance functions of the continuous breakthrough and distributors as an extension of business to play the role of hands and feet, is responsible for the operation of the market implementation of specific programs, the company and distributors like the human body like the brain and limbs and combining into one, common pursuit ofDevelopment . As the company’s strategic thinking in this embodiment, X brand series of products in the channel is designed to take a new approach. This year in April, L the company into consideration, in conjunction with enterprise resources, aiming at the market gaps introduced the X branded products. Foreign people, you may see only the L company in numerous product lines added to a series of products, without conscious brand in the X series of elegant packaging, a high standard of quality standards and accurate characterization of the price positioning Next, in fact, the company’s marketing strategy implies a fundamental adjustment, starting from the X brand around the business functions of the transition, L will carry out a large-scale channel expansion project. X brand positioning channel design According to the company t

文档评论(0)

hhuiws1482 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

版权声明书
用户编号:5024214302000003

1亿VIP精品文档

相关文档