Reengineering channel conversion functions - X Japan Design Strategy of brand channel.docVIP
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Reengineering channel conversion functions - X Japan Design Strategy of brand channel
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Reengineering channel conversion functions - X Japan Design Strategy of brand channel
As the day of the growing competition in the industry, the traditional sales channels (a simple operation of the terminal or in the wholesale distribution) has become increasingly passive and growing trend decline. Based on a comprehensive analysis of the market, L companies in the development of the company’s position made clear the company will become a product development planning agencies. Product R amp;amp; D planning body positioning, the image that is located at the top of the company’s sales channels, the future will play the role of the brain to exercise decision-making, command and coordination functions, the company’s focus will focus on product development, brand communication and marketing guidance functions of the continuous breakthrough and distributors as an extension of business to play the role of hands and feet, is responsible for the operation of the market implementation of specific programs, the company and distributors like the human body like the brain and limbs and combining into one, common pursuit ofDevelopment . As the company’s strategic thinking in this embodiment, X brand series of products in the channel is designed to take a new approach.
This year in April, L the company into consideration, in conjunction with enterprise resources, aiming at the market gaps introduced the X branded products. Foreign people, you may see only the L company in numerous product lines added to a series of products, without conscious brand in the X series of elegant packaging, a high standard of quality standards and accurate characterization of the price positioning Next, in fact, the company’s marketing strategy implies a fundamental adjustment, starting from the X brand around the business functions of the transition, L will carry out a large-scale channel expansion project.
X brand positioning channel design
According to the company t
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