Reflections on a decade of marketing.doc

 PAGE \* MERGEFORMAT 6 Reflections on a decade of marketing Why marketing increasingly difficult? Why even a good product, it is difficult to sell it? Why even complimentary, preferential discounts and other ‘unprecedented’, ‘jumping jump into the sea’ promotion, few consumers appreciate it ? Over the past decade, which left us inspiration, in the future we will do the marketing? 2001 That year, after graduating from college, I became a force in the marketing of many members, worked grassroots clerk, text planning, planning director, project managers and other positions of responsibility, never did out too ‘marketing’ this business. During this period, fortunate enough to witness a marketing career witnessed and accompanied golden years as China’s rapid economic development, a member of the industry, I always think: the past decade, which left us inspiration, in the future we will do the marketing? First, how many people there are practitioners of faith? I remember during college, I read books on marketing management class management class at Harvard MBA, Japan Matsushita management etc. were books, looking after graduating marketing sales and marketing books are lt;lt; gt;gt;, lt;lt; gt;gt; and other business But this time the market has a ‘thick black school’ like the book, as well as so-called ‘Success’ then gave me the greatest feeling is: Marketing is a social science, not science. Many domestic enterprises like the magic-like, sales theory, all the focus is placed on marketing, not on product development and quality improvement, the industry even heard of the ‘marketing and morality’ discussion, therefore, not hard to imagine: Why more businesses decades or that scale, lethargic why some marketing people until ‘retirement’ is just one overage marketing people?? In Scandinavia and Taiwan pop ‘engineer culture’, ie light marketing reason is simple: good products simply do not make great efforts to promote this, I think as a marketing practition