Real estate planning advisory body to select five elements of.doc

 PAGE \* MERGEFORMAT 8 Real estate planning advisory body to select five elements of Consumer rationality led to an increasingly competitive real estate industry one of the reasons. In the coastal cities, with real estate developers planning advisory body to the project pre-planning and post-sales success of the project, so that developers come to realize that the success of the project planning stage or not, directly determine its good and bad post-sales. At present, the springing up like real estate planning, consulting firms quite a mixed bag, both good and bad planners are like a river carp, so that real estate developers at a loss. Is accurately and correctly select the appropriate real estate planning agency, real estate developers, the future of marketing is essential, while the real estate planning advisory body to the planning level, it became a real estate project development is the key to success. While the real estate development planning advisory bodies known as ‘full plan’ company a lot, but the real real estate companies have full planning is an advanced marketing theory and planning theory as a guide, the future of consumer expectations, the market’s effective demand, industry the basis of the competitive situation, through demand surveys, market segmentation, project location, conceptual design, marketing strategies, CI design, advertising planning, sales execution, property management, brand creation and so on, for project planning the construction of a reasonable approach -- in the design, construction, marketing, service, management put forward more effectively than its competitors to meet customer demand for the implementation of the rules to achieve the project value, and create best-selling real estate, so that developers of sustainable development objectives. Therefore, choosing the real estate planning advisory body, must meet the following conditions. 1. Theories Theory comes from practice and to guide practice, the concept behind