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Region Manager how to create a win-win situation in the market
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Region Manager how to create a win-win situation in the market
Region manager in different types of enterprises (private enterprises, foreign multinationals, state-owned enterprises), enterprises at different stages of development (start-up stage, growth period of development, mature) and the regional markets of the different stages of development undertaken by the functions and roles There is a difference.
The current economic crisis situation, a large number of export enterprises have been prepared or has been involved in the domestic market, but also a large number of domestic private enterprises are in the market on the verge of collapse sustention. I sum up 12 years of market experience, and other fellow marketing From EMKT. Trader’s successes and failures, on the current environment, private enterprises started the domestic market period (usually 2 years) how to position the Region Manager, Region Manager, how to achieve I and businesses, dealers win-win situation, to make a few lessons of experience.
A large area manager is a private enterprises ‘land grab’ the vanguard of the first step is to win.
1, region manager, to understand an important position in the market
In fact, experienced, there have been experienced in the domestic market operations, general manager of business owners and marketing are clear, private enterprises and the allocation of resources is not mature, there is no basis for the brand and model the case of mature markets, we should really start - 3-5 months to complete the building of core markets and the entire 1 / 3 of the regional market development and construction, their region is in addition to marketing manager, manager, general manager of the most important positions in addition, they bear more than mature private enterprises, foreign investment norms region or state enterprise managers heavier burden, greater market pressures, higher capacity requirements and psychological qualities. With well or
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