Region planning department of the organization and management.doc

 PAGE \* MERGEFORMAT 10 Region planning department of the organization and management First, the entire region as part of enterprise business chain, as a large area planning department, it is necessary to maintain the orderly winding-level planning to carry out the work, but also to enable the district planning business with headquarters in planning the deployment of an effective interface. As large areas planning sector is marketing functions throughout the organization as a part of, so in organizational management, operations management across the organization to follow the general requirements for the function and planning. In the specific operation and management of links with the local planning department should be the practical implementation of the corresponding program marketing strategies and personnel management practices. One, planning a matrix-style organization and management department Basically speaking from the planning department staff, including the charge of the brand (product) management, market research, media liaison, marketing, the different functions, for the occupation of local market, enterprises, the planning department’s organizational structure to a simple straight-line management, that is, from planning department manager, under the leadership of the various functions. For more regional markets to national or targeting enterprises, as the market matures the management of its organizational structure does not deviate from the basic functions of the case, relatively more complicated. Reason is that enterprises from the headquarters to the region to the branch as well as offices exist for planning staff, its organizational structure, mostly matrix (see below). The functions of the Office of the figure may be required to act as a planning officer, branch offices can be set up planning, is responsible for branch offices under the jurisdiction of the market information gathering, marketing, programming and so on, and report by the reg