- 1、本文档共21页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Regional brand your bold move forward!
PAGE \* MERGEFORMAT 21
Regional brand your bold move forward!
First, China’s food market, the phenomenon of regional brand
Fu to spread the 21st century, institutions have found the regional brand is a phenomenon in the food industry was particularly prominent.
Over the past decade, China’s food industry, an average annual increase rate of 10%, becoming the largest industry, food industry, annual output value as early as in 2002 exceeded 1 trillion yuan. Incompatible with this prosperity, in a wide range of voluminous number of products of the food industry more than 90% are SMEs, industrial concentration and brand concentration is not enough, a number of regional sub-brands, national brand less, in the many categories is far from being focused on the formation of stable the market.
Take foods in the major categories for the pastries, confections, pickles, condiments, meat and its products, grain and other categories, the national brand low concentration is very low, limited regional well-known brand were scattered in various regional markets.
Some of them live fairly moist, operating conditions do not rise and fall, but the ‘short legs’, the total is also not far away. Summon wind and rain at home, and a provincial city on the Buxing Le; some certain type of food industry in the region’s pioneers, such an enterprise through arduous struggles finally made potato chips, and opened the market, but behind the smoke to a number of imitators, the follower. Trail Blazers would like to gallop, but the followers are also not pull open from the total. These regional companies want to get rid of confusion, enhance the brand, strengthen and expand the brand to do, but suffer from no side. They are like prisoners in the cages of the lions alone is filled with grand aspirations, how can the market do not know the whole country, the brand to achieve the country. Densities of a regional brand in many parts of alcohol and tobacco companies, for example, have raised the l
您可能关注的文档
- Recapture the lost orders.doc
- Recent research on Parkinson's disease MRI.doc
- Recent clinical application of a single taste of Chinese medicine.doc
- Recent prevention and treatment of vascular dementia.doc
- Recent surgical treatment of anal fissure.doc
- Recent TCM treatment of diabetic retinopathy.doc
- Recent studies of plant anti-tumor polysaccharide.doc
- Recent Research on Traditional Chinese Medicine External Treatment of constipation.doc
- Recent research on fatty liver in the elderly.doc
- Recent TCM treatment of male infertility.doc
文档评论(0)