Regional dairy enterprises a dilemma.doc

 PAGE \* MERGEFORMAT 16 Regional dairy enterprises a dilemma China’s dairy industry in 2004 is bound to be an extraordinary year, marked the beginning of king from the battle, Paul has introduced high-end products of fresh milk, dairy products and even lower prices for milk at room temperature to the present full-blown war, and so on. All of these have been in the past and upcoming dairy year, have shown that the phase of the development history of China’s dairy industry is worthy of heavy write the history of a year. Looking at the situation in the entire national dairy industry, insurance market share of milk and gradually lower, Hong Mei, Tetra Pak packages of products have been fully transcend Gabriel, second-tier brands are being planned shrinkage front, 23 markets have become a large number of dairy The new focus of attention, yogurt and yogurt drink products is far greater than the growth rate of the growth in the proportion of whole milk, dry ... ... far too many changes for our dairy terribly busy, have no kind of previous ‘high mountains and the emperor far away’, ‘adopt-Ju Dong-li, the leisurely self-entertainment’ beautiful realm. Several typical of existing dairy enterprise, has maintained its consistent bright nobility, continued to focus on the insurance market for fresh milk and fresh milk accounts for the high-end security. Mengniu, Yili is still ambitious expansion of its milk at room temperature as a weapon, continuous siege swept pool, irresistible force, seizing the most number of consumer’s minds. As for the regional-based dairy enterprise is concerned, is like that is a group of Liangshan hero, want to be enlisted, not know what kind of results? Want to continue Zhanshanweiwang, fear could not withstand the rocket and artillery attack? Whether it step by step withdrawal, or active defense, but they felt beyond their grasp, the general felt that the survival and development space in serious danger. The surface prosperity of the market